Beginning in the summer of 2012, Tutti Rouge noticed something in the lingerie industry that although we all are very familiar with, no one seems to loudly express enough for manufacturers and designers to take seriously - the very severe lack of sexy lingerie for larger bust sizes. The current selections Tutti Rouge have a focus on a supportive, and comfortable fit as well as a more sensual look for larger bust sizes. The designer’s expertise in the realm of DD and upwards boasts an attractive selection of bralettes, panties, bodysuits, and bras that span from XS to 6X and 30D to 32FF with a strong emphasis on construction and fit.
Tutti’s social is just the icing celebrating the wide range of customers that look and feel great in their lingerie - which unfortunately is still something a lot of “inclusive” brands tend not to do. Being able to see how the Eva Garnet Bodysuit perfectly melts across three different sizes, and how gorgeous the Eden Bralette lifts and supports from an XS to a 3X is paramount in showcasing the attention paid to designing and constructing truly size-inclusive lingerie that is available to all. The price range runs from $7 to $48 fluctuating based on sales and promotions.
One of the most recent and exciting size-inclusive lingerie brands, Playful Promises, has done an amazing job with tapping into the plus-size community to create more fashion-forward and actual sexy options from a wide range of sizes including fuller bust and curve - US 4 - 26 and 30-34 A-K, 36-44 B-K. Boasting well constructed and conceptual influencer collections by the likes of Fuller Figure Fuller Bust, Gabi Fresh and as of late Felicity Hayward, the brand continues to offer fresh and flirty takes on traditional styles that fit all different body types beautifully and this is displayed front and center across their social. From showing how fierce the JOSIE LEOPARD MESH PICOT can look on not only two different skin tones, but also two different sizes, to promoting a sexier take on self-love from sizes 4 to 22 in the Felicity Hayward Felicity Self Love bra, briefs and suspender belt, Playful Promises is at the forefront of celebrating vastly different forms of sexy across different sizes and body types. The price range is from $5 to $150, fluctuating based on sales and promotions.
Launching in 2014, Bettie Fatal was created by lingerie designer Avery Barsony who after she “found a huge gap in terms of diversity in the market” worked to design whimsical and romantic pieces made to look amazing across the ranges of XS to XXL with the option to make custom pieces available as well. Her brand has grown exponentially through her social media presence on her personal page as well as her brand page that displays her collections in pinup style and inclusive ways showcasing her size range and creativity. The Jerry bodysuit sizzles in a medium and XXL bringing an element of sexy and cool to the current industry of size-inclusive lingerie. The price range is from $60 to $200.
Another brand that is turning up the heat when it comes to lingerie and representation is Love, Vera, a black-owned company that works to center black women in every facet of their identity. Different body shapes and shades are front and center in multiple posts, which is an important and often overlooked detail that a lot of retailers and designers tend to miss when trying to showcase their product range.
Heavily invested in community building on social media, Love, Vera utilizes their Instagram in an almost cinematic way to celebrate black women of all shades and sizes in their sexy selections from S to 4X. And while a lot of this is wholesale, it’s impeccably curated and displayed on their site as well showing the extensive range on their models as well from the Lauren Teddy and Tyra 3 piece set to the Audre Hankerchief Robe.
All pieces are under $50.
I’m Pouty Lingerie
I’m Pouty Lingerie is a newer brand started by plus-size model Audrey Littie who has an extensive background in lingerie. Launching October 2019, this brand aims to celebrate a lacy and lusty experience through it’s prominent showcasing of a larger body type and personal aesthetic touch from Littie. Although the company is still new, the buzz surrounding the viral content and sensual selection seems to be positioning I’m Pouty for mainstream success and more pleased plus-size customers. With a price range for accessories and lingerie from $3 to $45, this is an affordable and gorgeous way to get into lingerie.
JBC Lingerie is a body-positive lingerie label offering unique, sexy and comfortable handmade garments in styles that flatter different body types with the option of free custom fitting - a really huge deal! Carrying sizes XS to XXL, the company specializes in creating wire and padding free bralettes, underwear, garter belts, and leotards while understanding the frustration that comes with standardized sizing, which is why they offer free customized pieces as well. One factor that has contributed to the overall success of JBC is the carefully curated content on their Instagram of which is all shot on 35mm film, and are un-retouched to give an honest portrait representation of who they are. From the Cool Cat Bra to the Cindy Garter Belt, all of the items offer a beautiful fit across sizes, shapes, genders, and in this unique case age - a component of lingerie marketing that remains left largely left unseen. By celebrating true body inclusivity through their product offering and photography, JBC offers up a truly unique and fresh take on what it means to be sexy and what it means to feel sexy. All lingerie is under $100.
Ashleigh Nicole Tribble is an NYC based, plus size influencer with an emphasis on sex positivity and fat acceptance through centering fat femmes with content, collaborations, conversations, and curated events.